Delivering Global Experiences:
Creativity Meets Tech Innovation.
introduction
I’m Diana, a Singapore-based Creative Tech Project Director / Producer with 15+ years crafting high-impact digital and immersive experiences where creativity, technology, and strategy converge. I’ve spearheaded innovative global activations from Tokyo and New York to Kuala Lumpur and Hainan for world-class brands like SK-II and Heineken. I thrive on transforming ambitious visions into tangible realities, always with precision and a collaborative spirit.
My journey has been a vibrant one— from a systems analyst/hardcore development for about a decade in start-up life and owning a gym to competing in strongman (proudly a Top 10 finalist in Singapore, Sabah, and West Malaysia!) and serving as a Master Sergeant (Reservist) in the Singapore Army . Now, I channel all that diverse experience and relentless energy into building groundbreaking work with creative, forward-thinking teams—ideally fueled by good coffee and dynamic brainstorming sessions.
more about me >
highlights
You can find some highlights below or head over here to see selected work.
Luna – AI-Powered Retail Assistant
Luna is an Agentic-AI retail assistant that blends speech-to-speech interaction and real-time data to deliver personalized style advice through in-store kiosks and Telegram, offering a seamless, omnichannel shopping experience. [more…]
Client: We Are Social
Singapore (2024 – 2025)
Tokyo Olympic Pavilion Showcase
An immersive Mixed Reality experience powered by Microsoft HoloLens 2 that brought SK-II’s #NOCOMPETITION campaign to life, blending storytelling, technology, and spatial design in a transformative Olympic Pavilion journey.
[more…]
Client: SK-II (P&G)
Agency: Huge Inc
Tokyo, Japan (2020 – 2021)
Future X “Art of You” Smart Store
SK-II’s Future X Smart Store in Singapore was an innovative pop-up blending AI-driven skin diagnostics with interactive art installations, redefining the beauty retail experience. [more…]
Client: SK-II (P&G)
Agency: Huge Inc
Singapore (2018 – 2019)
Future X Isetan Centre Stage
A vibrant SK-II pop-up at Isetan, Shinjuku blending whimsical interactivity with precise overnight installation, brought to life through meticulous planning and modular set design. [more…]
Client: SK-II (P&G)
Agency: Huge Inc
Tokyo, Japan (2019)
New York Times Square Takeover
SK-II’s #NoCompetition campaign, launched for the Tokyo 2020 Olympics, spotlighted Simone Biles as she took a bold stand against toxic beauty standards, using powerful storytelling and global visibility to spark a conversation on self-worth and authenticity. [more…]
Client: SK-II (P&G)
Agency: Huge Inc
New York, USA (2019)
Ghosted Bar – Fog Wall AI-Projection Experience
An AI-powered, fog-wall projection that turned ghosting friends into floating, talking “ghosts”—a playful, tech-driven experience made for laughs, storytelling, and social sharing.. [more…]
Client: Heineken
Agency: Le Pub, Publicis Groupe
Singapore (2022)