overview
Here’s a look at some of my projects from 2019 to 2025, with a few of my personal favorites from earlier years sprinkled in. I’m all about bringing ambitious creative and tech visions to life, so this selection is always growing as new challenges and experiences unfold.
If anything here sparks your interest, I’d love to chat and share the story behind it – let’s dive in!
projects
Luna – AI-Powered Retail Assistant
Agency: We Are Social
Singapore (2025)
An Agentic-AI retail assistant that blends speech-to-speech interaction and real-time data to deliver personalized style advice through in-store kiosks and Telegram, offering a seamless, omnichannel shopping experience. [more…]
SK-II Travel Retail Flagship Boutique
Client: SK-II (P&G)
Haitang Bay, China (2024)
SK-II’s first global travel retail flagship store in Hainan. A reimagining of luxury skincare retail through immersive design and interactive storytelling. [more…]
Tokyo Olympics Pavilion
Client: SK-II (P&G)
Agency: Huge Inc
Tokyo, Japan (2020-2021)
An immersive Mixed Reality experience powered by Microsoft HoloLens 2 that brought SK-II’s #NOCOMPETITION campaign to life, blending storytelling, technology, and spatial design in a transformative Olympic Pavilion journey. [more]
Ghosted Bar – AI Fog Wall Projection Experience
Client: Heineken
Agency: Le Pub, Publicis Groupe
Singapore (2022)
An AI-powered, fog-wall projection that turned ghosting friends into floating, talking “ghosts”—a playful, tech-driven experience made for laughs, storytelling, and social sharing.. [more…]
Future X “Art of You” Smart Store
Client: SK-II (P&G)
Agency: Huge Inc
Singapore (2018 – 2019)
SK-II’s Future X Smart Store in Singapore was an innovative pop-up blending AI-driven skin diagnostics with interactive art installations, redefining the beauty retail experience. [more…]
Future X Isetan Centre Stage
Client: SK-II (P&G)
Agency: Huge Inc
Tokyo, Japan (2019)
A vibrant SK-II pop-up at Isetan Scotts blending whimsical interactivity with precise overnight installation, brought to life through meticulous planning and modular set design. [more…]
New York Times Square Takeover
Client: SK-II (P&G)
Agency: Huge Inc
New York, USA (2019)
SK-II’s #NoCompetition campaign, launched for the Tokyo 2020 Olympics, spotlighted Simone Biles as she took a bold stand against toxic beauty standards, using powerful storytelling and global visibility to spark a conversation on self-worth and authenticity. [more…]
World Pitera Day
Client: SK-II (P&G)
Agency: Huge Inc
Tokyo, Japan (2022)
A global celebration of the brand’s iconic PITERA™ ingredient, featuring immersive storytelling, scientific insights, and bold creative campaign. [more…]