Agency: We Are Social
Singapore (2025)

A.I. / Agentic-AI / Interactive / Product / Proof-of-Concept / Retail Experience / Speech-to-speech

Collaborators
Manolis Perrakis
Elbert Nathanael
Sheena Lee
Hendro Wibowo
Affandy Fahrizain
Junaedi Fahmi
Trisya Krisnarizkiani

Project Luna is an Agentic-AI retail assistant product developed by We Are Social for Skechers at its new Punggol Coast Mall store in Singapore. Luna serves as a virtual stylist, offering personalized fashion advice and product recommendations. Customers can interact with Luna through an in-store kiosk or via Telegram, receiving real-time suggestions based on their current outfits or preferences.

This initiative aims to enhance the shopping experience by seamlessly integrating digital technology into the physical retail environment, providing a unique, social, and interactive experience for shoppers.

the work

My Role
Technical Project Management
Cost Modelling
Roadmapping
Risk Mitigation
Vendor selection
QA


Behind Luna’s friendly face is a sophisticated AI ecosystem designed to deliver seamless, real-time conversations with shoppers. Powered by OpenAI’s GPT-4o, Luna understands natural language and offers personalized product recommendations drawn from a custom database built using Retrieval-Augmented Generation (RAG) technology. She also delivers style advice based on live visual analysis—making every interaction feel tailored and intuitive.

To bring Luna to life, we integrated a suite of cutting-edge tools:

The in-store kiosk combines sensors, a barcode scanner, camera, microphone, speakers, and a high-res display—enabling rich, touch-free interaction. Whether chatting with Luna at the kiosk or on Telegram, users enjoy a continuous, cohesive experience that bridges physical and digital retail effortlessly.

mentions